Alterego
Wallpaper, 2025
Client: Spaghettiwall
MILANO DESIGN WEEK 2025
Via Cino del Duca, 2
( San Babila) 20122 Milano
The AlterEgo collection was created to narrate the most authentic and universal journey: the evolution of the human being towards full self-expression. Through wallpapers that become a generational manifesto, this line celebrates self-determination, gender fluidity and personal identity, that unique essence that makes each of us different and special.The graphics move between contemporary stylisations, painterly brushstrokes, evocative photographs and surprising vintage-modern hybrids. The subjects range between human figures and architectural motifs, where the past meets the present: faces drawn with bold modern details alternate with contemporary elements reinterpreted in a retro key. Each proposal is a visual statement, a tribute to thought and soul that transcends appearance.AlterEgo is not just decoration: it is introspection, dialogue and inspiration. It is a collection that speaks to the modern generations, to their desire to be seen for who they are, to their dream of a world where interiority matters more than aesthetics.With AlterEgo, walls become mirrors of the soul, spaces where identity can shine through and tell its own unique and unrepeatable journey.